brother can you spare a dime

Pretty much every news story and commercial you see these days includes a phrase along the lines of "in times like these", "in hard times" or"in today's economy". I have seen the recession used to sell tickets to Mary Poppins (in times like these, you need to see this uplifting musical), car insurance (can't afford to take chances), phone plans (in times like these, we need rollover minutes). The recession is the explanation for the increase in lottery ticket purchases...and food stamp applications. People even talk about "these hard times" and the increase in obesity (people eat cheaper, less nutritious food when they broke...true dat yo...that's why there are so many fried chicken places in my neighborhood and so few vegetable options).
Anyway...this is the thing...you know how when there is a tsunami in thailand or wherever and you feel kind of bad about it, but really it has nothing to do with you, and while you realize how terrible it is you have a hard time mustering any actual empathy? Maybe that's just me? Well, that's how I feel about the recession.
It really affects me in absolutely no way...except for that now my bank is owned by Chase and I think they increased the APR on my credit card. But besides that? Teenagers will always be out of control, people will always be crazy...so my job isn't at risk. I am making more money than I have ever made...and since the previous 2 years involved me having absolutely no income, I feel like the sultan of Dubai over here AND living on pretty much nothing gave me some decent budgeting skills so I'm used to living on the cheap. I am pretty sure that the $100 I have in savings isn't going anywhere, and I'm not worried about my declining 401K because I cashed it out two years ago for grad school.

Basically, what I'm saying is....unemployment and a master's degree were my recession...and now I'm all New Deal and chicken in every pot and stuff.

I think there should be a new area of marketing...and it should be like, "Hey, you...hey, things are ok! Go shopping!"